When I first started in real estate, I was eager for advice. The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” I took his advice to heart.

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

An open house offers an opportunity for prospective home buyers to tour a property that’s for sale. Open houses are typically held by a seller’s real estate agent on weekends during set viewing hours.

Discover how streamlined signage and property-specific buyer incentives are quietly transforming home marketing for ...