The Purdue brand is built upon the fundamental truth of our history and the strength of our identity ... Use of the Purdue brand for merchandise must be consistent with the Purdue Logo Sheet (PDF).

It was Gene Keady who coined the "play hard" phrase. But the current day Purdue basketball team has applied it in March ...

With Purdue's Braden Smith named the Big Ten Player of the Year, it marks the first time in league history that a team has won the award three straight years.