See 8 great campaign slogans » Back then, presidential candidates didn't actively campaign. In fact, Adams and Jefferson spent much of the election season at their respective homes in ...

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.

Despite these changes, sloganeering, which remains central to election campaigns and is seen as an effective means of voter mobilisation, is embedded in gendered stereotypes. Slogans often ...

Congress Ka Haath, Aam Aadmi Ke Saath - 2004 The Congress party's successful campaign slogan in the 2004 Lok Sabha elections emphasized their commitment to serving the common people. The BJP's ...