Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Audio advertising is about to get better and more relevant, according to one UK-based company. Listeners to online radio stations and music services last month in the UK would have heard a set of ...

Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

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