When it comes to collectible Rolex watches, there are multiple tiers ... Nothing about this Daytona is typical, including the red alligator leather strap where there is typically a bracelet.

Rolex has introduced the new Settimo bracelet as the first bracelet for its 1908 dress watch, which debuted itself as a new model exclusively on a leather strap at Watches and Wonders in 2023.

While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

Unlike many other luxury watch companies, Rolex isn’t known for producing custom orders. In fact, the Crown isn’t known for doing favors of any kind, so this particular piece is exceedingly rare.

London Jewelers unveiled its newest Rolex offerings at its Americana Manhasset location, launching its new products at a ...

Photo by Ben Bowers for Gear Patrol Rolex has introduced the new Settimo bracelet as the first bracelet for its 1908 dress watch, which debuted itself as a new model exclusively on a leather strap at ...