A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The ...

A diamond-encrusted platinum Rolex Daytona could one day be snatched by a rich Gen Z as the young generation looks for ...

Wearing a Rolex is not just about styling yourself; it’s about wearing your favorite branded watch that makes you feel confident at every occasion.  But not everyone can afford to buy a Rolex as it ...

All Rolex Daytonas are special. Find out here why these models from 1971 and 2024 made so much at auction this week.

But one constant has been ticking quietly along with him: his enduring affinity for Rolex.

Showdown ✓ The white Omega Speedmaster Moonwatch vs. the white Rolex Cosmograph Daytona ✓ Vote for your favorite here! ✓ ...

The Rolex Daytona is a true icon of the watch world. Yet beyond today’s hyped models, certain references offer remarkable ...

A Rolex Daytona kept for the company's best clients is an auction debutante and It's likely to make £200,000 or more. Read ...

Both Ed Sheeran and Kevin Hart saw fit to wear theirs this week. Don’t know precisely which Daytona we’re referring to? Let’s ...

The name of the thoroughbred "Admire Daytona" is part tradition for the owner and partly random. "Daytona" has shown up in ...

A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is ...