He soon became the mascot of Café Cinnamon, a fictional bakery he “floated into” one day from the sky. ... Hello Kitty Is Still a Big Deal, But She Is No Longer Sanrio's #1 .

The designer behind one of Sanrio’s most iconic faces, Cinnamonroll, has officially announced that they’ll be parting ways with the company.Miyuki Okumura made the announcement on her X ...

For a limited time, nearly all of their Sanrio apparel and accessories are buy 2, get 1 free. At the time of writing, that means over 3000 items inspired by Hello Kitty, Cinnamoroll, Pom Pom Purin ...