Beyoncé’s alter-ego Sasha Fierce was the persona she created whenever she was on stage. Fierce was more than just another name for the singer, however, and was a mechanism she used to cope with her ...

Add Yahoo as a preferred source to see more of our stories on Google. At the age of 10, I was already obsessed with pop divas. But Beyoncé was something different. She wasn’t just a pop star; she was ...

Add Yahoo as a preferred source to see more of our stories on Google. “It’s very upsetting and quite frankly shocking that the tickets are not selling out as fast as they have in the past,” the source ...

In 2008, Beyoncé released the first concept album of her career: I Am… Sasha Fierce. It was divided into two halves. The first part of the record explored her own feelings (hence the title I Am) and ...

From the earliest days, the global music industry has been surrounded by a web of myths and misconceptions that often blurred ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark. The chain, which has ...

Musical alter egos have long been a popular gimmick for modern performers, from David Bowie ("Ziggy Stardust") to Janet Jackson ("Damita Joe"). These fictitious personalities are almost entirely an ...

“Diva is the female version of a hustler,” taunts Beyoncé, a self-proclaimed one-name-wonder with a Jesus complex that encourages her to believe that she is somehow the savior of all the single ladies ...

Streaming platforms for I Am... Sasha Fierce (Platinum Edition) haven’t been announced yet. Check back soon for updates on where you can watch it online.