For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) asset that should be leveraged.

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

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More than half of Gen Z aspires to be influencers, but the recent TikTok uncertainty shows why it’s a good idea to diversify ...

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores ...

In an age where social media dictates lifestyles, young Indians are spending exorbitant sums on Coach bags and Coldplay ...

According to data from Qoruz, there are currently 1,205 active pet influencer accounts in India with more than 1,000 ...

Influencer marketing in 2025 will be defined by strategies that prioritize authenticity, relevant content, and connections ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Many Austin-based influencers make the majority of their income from TikTok. Read about eight who wonder what happens next if ...

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...