Executive summary This is the story of how Brooke Bond Red Label tea, fondly known as the "teacup of the nation" due to its popularity, fought back after losing its market leadership to Tata Tea ...

Here Are 5 Tea Options For You to Choose From: 1. Red Label Tea Red label's tea is made with the freshest and finest tea leaves. This tea has the perfect colour and aroma that gives an irresistible ...

In an aggressive bid to pump up volumes, Tata Tea Ltd and Godrej Tea Ltd are now shifting their marketing focus to the ‘economy packs’ strategy.

Like Red Label, its competitor Tata Tea has also refreshed its brand narrative and rolled out a bigger and better version of its decade-old campaign Jaago Re focussing on pre-activism, a concept ...

India's Tata Tea Ltd <TTTE.BO> plans to use a newly acquired mineral water brand to launch premium and mass-market packaged products for health-conscious consumers, a senior company official ...

Red Label Natural Care Tea As the name says, Red Label Natural Care Tea is rich in various medicinal herbs and spices that are dubbed to heal you from within. This tea is also ideal for the ones who ...

Though the Tata Group owns 66% of the company, Amalgamated Plantations has no plans to use TGBL’s distribution channel to build its new line of business.

Red Label tea wants you to convince Sonakshi Sinha that drinking tea is healthy by calling her at 09004666666.… ...

Tata Tea has announced its foray into the cold drink market with the launch of TiON, a cold beverage, and HUL has relaunched one of its brands, 'Lipton Yellow Label’, enriched with ‘theanine ...

Brooke Bond Red Label Tea's latest film part of its 'Memories in a cup' campaign showcases a story between a man and his professor.

Brooke Bond Red Label Tea has always believed that common ground and kindness are just a cup away and has stood for a world that brings people from various walks of life together.