Comcast Advertising released findings from its 2026 “TV Makes Memories” report, which examined how television ... Read More ...

Sony Pictures Television (SPT) Advertiser Sales is heading into the 2026 Upfronts with a focus on collaborative integrations ...

New research using smart TV data reveals that traditional methods have overestimated the impact of TV ads by over 50 percent.

Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars. This year, ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to ...

Ban on junk food adverts has cut advertising spend and prompted a debate over the policy’s impact ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

The new role encompasses digital-ad product development, platform integration, and oversight of the company’s digital ad-tech ...