Trump Media and Technology Group, the parent company of Truth Social, announced a plan to expand into financial services — including customized investment vehicles geared toward conservatives. Why it matters: Shares in TMTG,

The investment strategy of Truth.Fi will be guided by financial services firm Charles Schwab, which will oversee asset custody and provide advisory services. While Schwab does not currently facilitate direct trading in cryptocurrencies like bitcoin, it has indicated it would explore the space if regulatory conditions allow.

Truth.Fi, is a new investment brand focused on investment products and decentralized finance including cryptocurrency.

Trump Media, the parent of Truth Social, said in a press release that its board approved an investment of up to $250 million to be custodied by Charles Schwab.

Donald Trump’s social media venture, Trump Media & Technology Group (TMTG), has unveiled plans to expand into cryptocurrency and fintech services through a new brand dubbed Truth.Fi.

Truth Social parent Trump Media and Technology Group said on Wednesday its board of directors has approved the launch of a financial services and FinTech brand Truth.Fi, sending shares of the firm up over 11% in early trading.

Trump Media and Technology Group Corp., operator of the social media platform Truth Social, announced the launch of a financial services and fintech brand called Truth.Fi. Your complimentary guest account includes access to a limited number of articles.

Trump Media and Technology Group (DJT), the parent company of Truth Social, is diving into the crypto world with the launch of Truth.Fi, a

TMTG will allocate $250 million into investments, Bitcoin, crypto, and crypto-related securities as part of the Truth.Fi rollout. It will offer traditional investment options as

Trump Media says the president's company will expand into various investment products and areas of unregulated "decentralized finance," it announced Wednesday.