Trump Media (NASDAQ: DJT) stock is climbing higher in Wednesday's trading despite sell-offs for the broader market. The company's share price was up 7.4% as of 3:15 p.m. ET even though the S&P 500 index was down 0.

The president’s company will launch a fintech and investment platform called Truth.Fi to invest in ETFs and crypto.

Because Trump Media's shares are up over the past year, another factor to consider is stock valuation. To do so, let's look at its price-to-sales (P/S) ratio, which tells you how much investors are willing to pay for every dollar in revenue.

Key Takeaways Shares of Trump Media and Technology Group jumped Wednesday after announcing a new financial services product.The company said it will launch a platform called Truth.Fi and also invest $250 million of its roughly $700 million in assets.