Marketing expert Victor Lee explained the TikTok strategy that Stanley used to make its viral "Quencher" mugs become one of ...

It’s not just about aiming for virality—it’s about crafting a story so meaningful, your audience feels compelled to share it. Here’s how to do that.

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

Is Genki's alleged mockup of the upcoming Switch 2 a real leak or a publicity stunt gone awry? Here's what we found.

The game has, not surprisingly, become viral, with the fans sharing their experiences on social media, thus broadening its ...

Meme coins have captured the imagination of the crypto community, often skyrocketing to fame through viral marketing and ...

Most so-called "viral" campaigns are made up of both viral and non-viral ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles ...

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...

In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...