and even virtual fashion shows. Virtual models like Lil Miquela and Shudu Gram have gained millions of followers and secured major brand deals, posing a new threat to traditional models.

Fashion brands are using virtual models to showcase its clothing. Some say it’s the future of fashion, others think it’s bad for real people. Here's what you need to know.

H&M plans to "create digital avatars of 30 models" who regularly ... the arrival of virtual mannequins at H&M marks a turning point. Less fast fashion, more personalization, a reduced ecological ...