Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

And going forward, social media will be the preferred way for consumers to learn about brands, ahead of all other channels including email, or TV and print advertising.

Social media is doomed to die After seven years at Snapchat, I finally learned the truth about why our most important apps seem destined to disappoint us.

While social media has been widely linked to anxiety and depression in teenagers, new evidence suggests that platforms such as TikTok and Instagram can leave middle-aged adults feeling sad, too ...

Texas is poised to become the second state to enact an across-the-board ban on social media for minors before its state legislative session ends.

Key Takeaways Increased social media use in early adolescence is linked to higher depressive symptoms a year later, suggesting a one-way relationship.

I spoke with Twenge about how thinking about this phenomenon has changed in the last few years, whether she thinks new state laws on social media might be the way forward, and whether the state of ...

This article has been updated to reflect news developments. Was social media a good invention? One way to quantify the value of a product is to find out how many of the people who use it wish it ...

Social media use is a pervasive aspect of our culture and one of the primary tools we rely on for social connection. Platforms like Facebook, TikTok and Instagram shape the way we nurture ...

Snaphat, TikTok, Youtube and others generated billions in profits last year from advertising targeting young users, a Harvard study shows.

A better way forward Asking people to “ just say no ” to drug use has never worked. Instead, we must shift the narrative by educating, supporting and collaborating with the people who drive ...

After the surgeon general warned that social media harms young people, young New Yorkers agreed. Some also said that the government — and their parents — should back off.