SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration - SiliconANGLE ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

“This approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying ...

SAP SE has suffered a 20%+ correction, driven by overblown fears of AI disruption and a minor cloud backlog miss. Click to ...

SAP today announced a substantial upgrade to its enterprise-wide data management offerings and strategy. Called SAP Business Data Cloud, the new offering is a managed software-as-a-service (SaaS) that ...

Prior to SAP's Unleashed event last month, I braced myself for a barrage of agentic AI announcements. Every vendor is doing them, and I think we know why. Yes, SAP did issue some agentic news at ...

SAP SE's cloud revenue is growing strongly, offsetting declines in legacy on-premise revenue. Click here to find out why SAP ...