Choosing between a CRM (Customer Relationship Management) system and a marketing automation tool can be tough for businesses. Both tools help companies manage their customer interactions and ...

After 25 years of doing, failing at, learning from, and eventually leading Marketing Operations departments, Karla has observed the insurgence and MOPs and its magic within the wider marketing process ...

Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. The post The small B2B marketing team’s guide to ABM appeared first on MarTech.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Account-based marketing is gaining increased popularity in B2B marketing, and it's for a good reason. Learn ... or customers with whom the company plans to expand business. The process is called the ...

B2B salespeople say their biggest complaints with their current CRM solution are high costs, a lack of ability to scale, and the inability to support multiple teams. Respondents say the top challenges ...

Learn the differences between B2B and B2C to refine your marketing and drive more sales for your ... B2B vs. B2C decision-making process . In B2B, ... (CRM) software, and enterprise resource ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did ...

Gartner says we spent $18 billion on CRM software in 2012, and $20.4 billion on CRM software in 2013. Its vice president of research, Joanne Correia, says that CRM “will be at the heart of digital ...

B2B creator marketing is still evolving. Brands that invest now have the chance to lead before others figure it out. The opportunity to stand out and drive real business outcomes is within reach.

The rise of B2B influencer marketing reflects key industry trends, including: Growing importance of digital research in purchasing decisions Rising demand for practical, application-focused content ...