Yamaha Motor has already pushed to the front of the pack in developing hydrogen engines for automobiles and off-highway off-roaders, and now it's looking to launch its hydrogen-combustion program into ...

More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.

Tightening emissions regulations have forced car manufacturers to make their engines smaller and lighter, but four-wheeled machines aren't the only ones having their act cleaned up. Along with farm ...

Yamaha Outboards debuted the pod-like Harmo to us via a virtual press conference. It tilts clear of the water, is available in single or twin applications and utilizes the intuitive control offered by ...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Marine’s Blue Life series today launched a new feature spotlighting the Charleston Water Taxi (link), a signature low country form of transportation for many who ...

When maintaining a Yamaha engine, one of the first decisions owners face is whether to buy OEM or aftermarket components. If you are browsing Yamaha outboard parts online, you have ...

Single-engine outboards are now invited to the joystick party. Yamaha has revealed an all-new Helm Master EX control system for single to quad engines, with a long list of new features, including bolt ...

KENNESAW, Ga.--(BUSINESS WIRE)--Aspiring marine technicians can now become Yamaha-certified by completing and passing Yamaha Marine University™ Maintenance Certification Program (MCP) exams at ...

New Yamaha Marine Systems Company, Inc. Portal Highlights Capabilities, Broadens Yamaha’s Manufacturing ScopeThe Associated PressKENNESAW, Ga. KENNESAW, Ga.–(BUSINESS WIRE)–Feb 9, 2026– Yamaha ...

Yamaha Marine Precision Propellers has completed the relocation of its Indianapolis operations to a newly-expanded facility in Greenfield. The company, which makes stainless steel boat propellers for ...

Prior to about a week ago, you would've never caught me dead climbing aboard an offshore fishing boat headed out to the middle of the ocean to rock back and forth for hours in hopes of catching a fish ...

Like most other Japanese companies out there, Yamaha too is involved in a number of industries. It seeks success by making musical instruments, robots, motorcycles, generators, and boats, just to name ...