This article originally appeared on The Daytona Beach News-Journal: When is Rolex 24? Schedule for 24 Hours of Daytona race, qualifying ...

Multiple trucks from Daytona Beach Fire Department responded and extinguished ... Next up today at Daytona is qualifying for the Rolex 24. Each of the four classes of cars will get the track ...

When it comes to collectible Rolex watches, there are multiple tiers. At the baseline, no watch in the catalog is more collectible than the Daytona. Add in a few diamonds—maybe arranged in a ...

A Rolex Daytona kept for the company's best clients is an auction debutante and It's likely to make £200,000 or more. Read ...

The name of the thoroughbred "Admire Daytona" is part tradition for the owner and partly random. "Daytona" has shown up in ...

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Platinum is by far the sturdiest of precious metals, and it’s also a lot rarer than its counterparts, so it ticks the red ...

All four have the same reference number 16516, with the ending “6” referring to the platinum cases—made 15 years before Rolex ever made a platinum Daytona commercially available. The ...

Showdown ✓ The white Omega Speedmaster Moonwatch vs. the white Rolex Cosmograph Daytona ✓ Vote for your favorite here! ✓ ...

H. Moser & Cie. is combining exceptional horological and jeweler’s expertise in a new Streamliner Tourbillon Skeleton Rainbow ...

Kentucky Derby entrant Admire Daytona is named after a Japanese owner's tradition and the city of Daytona Beach. Watches, music, and movies also feature Daytona, from Rolex and Tag Heuer ...

But not all. A pair of high-end watchmakers are fans of the name. One — Rolex — has had a Daytona relationship for decades, and has slapped its name on North America’s premiere endurance ...