The streaming giant hosted its record-breaking boxing match between Jake Paul and Mike Tyson, and its first ever NFL games, in the quarter.

Netflix Inc. closed 2024 with its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game.

The company says it added 19 million new subscribers during the last quarter of 2024, fueled by live events and new shows. Netflix is also raising subscriptions by $1 to $2 per month in the U.S.

Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month. It’s been three years since Netflix upped the pricing of the Standard tier, which provides two simultaneous HD streams.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members.

Netflix said it added almost 19 million subscribers during the holiday season quarter, signaling that the new strategy is paying off. The boost in subscription prices comes after