What could emerge is a Japanese automotive titan in the face of a rapidly changing world where legacy manufacturers from Europe and the US are stumbling and intense competition from China is the new normal.

The problem is there is no likely outcome that would leave both companies and their employees better off than they are today.

Honda executives recently shared insights into their rationale for the proposed merger with Nissan.During a media roundtable at CES 2025 in Las Vegas Honda stressed the urgency to address mounting competition from Chinese automakers,

The mooted Honda Nissan merger and the fallout from leadership change at Stellantis suggests the auto industry must brace for turmoil, where size is a survival necessity.

Honda has announced an agreement to merge with Nissan in a deal worth a reported $54 billion. Mitsubishi, which has long been allied with Nissan, will decide by the end of January 2025 whether to join the venture, potentially increasing the total merger value to $58 billion.

It seems like Japanese automakers are fast falling behind the EV movement, with Tesla and Volkswagen taking the lead. However, that could all change by 2025, says CNN, as Honda and Nissan

Honda and Nissan already have long-term plans regarding an alliance. Here's what the two brands are looking to gain from the partnership and what it could mean for the end consumer.

Both companies are grappling with intense global competition in the electric vehicle market from the likes of Tesla and China’s BYD.

The Honda-Nissan merger would be a historic move if it happens, but French automaker Renault has already put an unexpected bump in the road.

There's still a lot of time before any aspect of this merger becomes a reality. Both Honda and Nissan are still feeling out the viability of this merger- a decision which may be r

Honda is eager to ensure there's no foreign influence on its merger with Nissan, especially since Taiwan's Foxconn has been eyeing the ailing brand