Sony, Honda

Sony Honda’s Afeela EV Project Is Under Pressure. That’s Good
Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.
Sony Honda Mobility Afeela 1 EV innovative blueprint still in development, but challenges lie ahead
Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
Lucid Air Pure vs. Sony Honda Mobility Afeela 1: Comparing Startup EVs
These low-slung electric upstarts approach the formula from very different directions. Is the Afeela already too little, too late?
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
Sony and Honda's Afeela electric car is almost here, and it'll pack most of the features the two partner companies have promised.
Preview: High-Tech Afeela 1 Born From Honda and Sony Partnership
Similar in size to the Lucid Air and Tesla Model S, this electric sedan lacks some of their capabilityThe Afeela 1 has 40 sensors for its high-tech electronics.By Benjamin PrestonWhat do you get
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony and Honda Reveal Afeela Production Car, Price Starts at $89,900
The price for the entry-level Afeela 1 Origin makes the Sony Honda Mobility joint venture's first vehicle the most expensive Honda passenger car since the Acura NSX Type S. That number jumps to $102,900 if you want the Afeela 1 Signature, which adds 21-inch wheels, a central camera monitoring system, and the rear entertainment system.
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
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Sony Honda Mobility Afeela 1 Deliveries to Start in 2026, $89K Option Due in 2027
The Sony Honda Mobility Afeela 1, an electric sedan from the new company, is set to go on sale in mid-2026, but the cheaper trim isn't due until 2027.
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The Sony Afeela Is Already Outclassed By Tesla And Lucid
Sony offers an in-car streaming service called RIDEVU with access to over 2,000 of its movies, which is currently offered on ...