Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This revelation came as many updates on Threads do: through a conversation on the app itself. Two days ago, a Threads user posted a fake image of an old lady wearing a miniskirt on the subway.

Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage other users to interact. Because Threads, like Instagram, pushes users to see an algorithmic feed of posts by default, getting more interactions can snowball a simple post into virality.

Meta is testing a new feature that allows Instagram Reels to be shared directly to Threads, further enhancing cross-platform integration and simplifying content sharing between Meta's social networks.

Meta 'working' to get Threads' engagement bait problem 'under control', says Instagram boss - It may be perceived as less toxic than X, but Threads has a problem of its own

On Threads, the topic of “Threads Moderation Failures” is trending. Some users complain their accounts are being deleted or restricted for linking to articles with controversial topics. Instagram and Threads boss Adam Mosseri is directly replying to some complaints and said he’s “looking into it.

Since its inception, Meta’s Threads has tried to leverage the network effects of its other social networks Facebook and Instagram by experimenting with cross-posting and highlighting Threads posts on a carousel.