Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

Explore new AI features announced by Adobe for Premiere Pro, including Generative Extend and text-to-video capabilities, unveiled at MAX 2024.