Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth. Starting with its popular Mac computers, the company has leveraged its ...

For instance, if a soft drink manufacturer unveils a line of juices or bottled water products under its company name, this would constitute an example of brand extension. The brand, or company ...

For example, Gerber means not just baby food but all types of baby care. Patagonia means not just climbing gear but all manner of sustainably sourced outdoor clothing and equipment. If it is ...

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

It might even give the new line a new name. This is an example of creating a brand extension vs. a product extension. The risk in targeting two different demographics is that you might dilute your ...

Look to these and other consumer brands for endless examples of successful brand extensions. The key to any branding project -- whether a rebrand or brand extension -- is to understand the ...

Some brands, like Virgin, have done a great job extending their brand. It's gone from music, to airlines, to trains. Not all companies are that good at starting new lines, however. The iced tea ...

The story is an example of a brand extension. These are services or products that grow naturally out of your core offerings. Another example of a brand extension from the past: The birth of ...

If more than one brand extension or sub-brand lockup is represented, please use the university master brand lockup and recognize the units in plain type. If the sub-brand lockups derive from the same ...