CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that ...

Here's how The LIFT Model can be used to significantly boost landing page conversion. #landingpage #conversion Author of ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

McDonald?s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, ...