To prevent this problem, many small companies create a product concept to test a proposed product's potential for success before manufacturing it. Although a product is a tangible or intangible ...

However, even the newest product-based brands rarely create a concept dedicated to service. But that’s precisely what Therabody, the wellness technology industry leader known for its famed ...

sometimes referred to as just a "concept statement" represents the vision that a business owner and his design team has for a product or service. It describes the product or service, explains its ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.