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Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...