Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.

Valentine’s Day marketing is shifting beyond fairy-tale tropes and grand romantic gestures. This week’s puzzle features campaigns reflecting the multifaceted realities of self-love, fleeting ...

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Anomaly spot, directed by Julian & Quentin, debuts during Milano Cortina and will air around the Super Bowl as well.

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s ...

Champion” reflects the league’s read on the national mood, fan growth strategy and the creative risks of restraint.

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform ...

ChatGPT, Meta, Amazon, Base44, GenSpark and other brands are turning Super Bowl LX into a tech battlefront, with advertising ...

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and ...

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.