Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Cultural staples come with perks, and spring break is no exception. Economically, it’s a powerhouse. March and April account ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

What to know about moving from an agency to the brand side—and how it can boost your career.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

The asking price for a 30-second unit in the game, which will air on Feb. 8, 2026, is $7 million, multiple media buyers said ...

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Warner Bros. Discovery has restructured its ad sales division under its recently named ad chiefs, Ryan Gould and Robert ...