Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, ...

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Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.