The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

Dive into AdExchanger's residential proxies coverage for the latest updates, expert opinions, and analysis shaping the future ...

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

Dive into AdExchanger's PubMatic AgenticOS coverage for the latest updates, expert opinions, and analysis shaping the future ...

Dive into AdExchanger's WPP Production coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's WPP Enterprise Solutions coverage for the latest updates, expert opinions, and analysis shaping the ...

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Dive into AdExchanger's Magnite CTV coverage for the latest updates, expert opinions, and analysis shaping the future of ...

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.