In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly ...

Become a D&AD newsletter subscriber and be the first to find out about D&AD Awards news and receive weekly Pencil-winning insights and inspiration to help you achieve creative excellence.

LGBTQ+ books are critical to people growing up queer to their identity with most LGBTQ+ people remembering their first illicit gay read, and are often a gateway to a broader life-long relationship to ...

Matilda & The Miracle Child is a celebration of the power of children. Yet Roald Dahl's famous story – as well as its two main protagonists, the child genius Matilda and the evil headmistress Miss ...

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad ...

Lebanon is collapsing thanks to the ruling political class, which has dominated since the 1990s. Elections gave people hope, but a corrupt government tried to postpone them in a bid to maintain power.

Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was ...

Latin America has some of the harshest abortion laws in the world. And this results in an endless debate between pro-choice and pro-life parties that add enormous pressure on pregnant women, as ...

When we think of climate change, we almost immediately think of weather forecasts. However, we rarely make a connection between reproductive rights and climate change. People rely on forecasts for ...

To announce Hyundai is going carbon neutral, a worldwide campaign was created to highlight the more considerable crash caused by climate change: the hurricanes, storms and typhoons that continue to ...

Machine Gun Mouth tells the story of the long-suffering family of a gamer. The film shows all of the tribulations they're put through, and the relentless and disruptive assault of sound they're ...

Creative briefs are necessary – they include key information about the project and identify the areas to focus on. On the other hand, they can also be a bit overwhelming when you’re trying to come up ...