Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
Fast Company9d
Frito-Lay recall update: FDA classifies impacted Lay’s Classic Potato Chips as posing a serious health risk
The Food and Drug Administration (FDA) has classified a recall of Frito-Lay potato chips at the highest level of risk. The newly announced classification means that under certain conditions ...
MyNorthwest.com8d
Frito-Lay in a crunch: Lay’s chips recall increased to highest risk level
Frito-Lay is recalling more bags of Lay’s Classic Potato Chips after the FDA increased the product’s risk classification to the highest level. A limited number of 13-oz. bags of Lay’s ...
Some Super Bowl advertisers are paying more than $250K per second
Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million ...
Super Bowl Ad Pricing Hits $8M as Top Advertisers Compete for Views
Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a ...
Newsday8d
This year's hottest Super Bowl ticket? Advertising space, Fox says
Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi. Demand for ad ...
The Boston Globe8d
This year’s hottest Super Bowl ticket? Advertising space, Fox says.
Frito-Lay, Taco Bell, Uber Eats, and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi. Demand for ad ...