Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Way back in 2014 it was announced that Tennessee would be moving away from Adidas and moving into the Nike camp. Nike would ...

The looming decision of four-star forward Sebastian Wilkins was one of several storylines during the first night of action at the Adidas 3SSB stop in Council Bluffs.

Tennessee has gone through its share of drama this spring—including the messy departure of Nico Iamaleava. While the ...

Mikel Brown Jr. will begin his college basketball journey with the Louisville Cardinals. After an excellent high school career, fans are excited to see him at Louisville. Amid his transition ...

Kim Mulkey and the LSU Tigers continue hitting the recruiting trail with force this offseason with a focus on building the ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Patrick Mahomes is one of many former Texas high school football players who have turned into NFL superstars. The decorated ...

Kansas City Chiefs quarterback Patrick Mahomes, a Texas native and three-time Super Bowl champion, continues to show his deep ...