Liverpool are poised to join Adidas' 'elite team' should a deal to be represented by the German kit supplier go ahead in 2025 ...

Roma continues to pave its way toward commercial success of the top European clubs.The Giallorossi, as reported by the portal ...

It comes after Newcastle agreed a five-year deal with the German sportswear company understood to be worth upwards of £30million per season. As part of the deal, Newcastle can sell ‘authentic’ Adidas ...

Celtic and Newcastle United are both set to become 'elite' Adidas teams from next season, with financial benefits for each ...

The division, which is headquartered in Stockport, has posted a turnover of £1.15bn for 2023, down from the £1.23bn it ...

There's no question that Caitlin Clark is not only the most marketable player on the Indiana Fever but the most marketable ...

Adidas' new flagship store on Robson Street in downtown Vancouver will be the first "Home of Sport" concept store in Canada ...

Three years on from Newcastle United’s Saudi Arabian-led takeover, we assess how the big project is progressing.

Liverpool has been linked with a move to Adidas when their Nike deal expires at the end of the 2024/25 season, and a new ...

Finance expert Stefan Borson has predicted that Newcastle United could get a yellow kit after owners PIF bought a 40% stake in Selfridges.

An ESPN report indicates that Inter Miami and Lionel Messi have scored a golazo when it comes to marketing, sponsorship, and ...