Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can ...

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed ...

Perhaps the biggest news that came out of Monday’s Adobe Max conference for broadcasters was the addition of generative AI to ...

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is ...

Firefly can now generate videos from image and text prompts, as well as extend existing clips, Adobe announced on Monday. The new feature is currently rolling out to Premiere Pro subscribers.

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier ...

For those looking for an OpenAI Sora video generator, while you also can’t yet generate new footage directly in Premiere Pro ...