There were rumors (via Good eReader) that Amazon's first color Kindle would have stylus support and could adopt the new E Ink Gallery 3 screen technology, which promised better saturation than the current E Ink Kaleido 3 displays used in other ereaders, including the Kobo Libra Colour and Clara Colour.

The new Kindle Colorsoft features a 7 inch color display that combines an E Ink Kaleido screen with Amazon’s custom oxide backplane, custom coating between the display layers, and LED lights with “micro-deflectors to minimize stray light” that Amazon says leads to sharper contrast and better image quality.

Amazon just announced four new Kindles, including a revamped Paperwhite, a more capable Scribe, and the first-ever color Kindle.

Amazon today refreshed its popular Kindle e-reader lineup, introducing the first Kindle that has a color display. The $279.99 Kindle