Part of Barbie's "Inspiring Women" series, the Celia Cruz doll features the salsa singer dressed in a fiery red dress with gold microphone in hand.

American Girl has released its annual Halloween costumes — and this year, adults can also dress up as their favorite ...

Amazon has tons of Prime Day deals on the season's hottest toys from Melissa & Doug, Barbie, Play-Doh, and more.

Roth MKM analyst Eric Handler maintained a Hold rating on Mattel (MAT – Research Report) today and set a price target of $21.00. The ...

October may be more widely known for Halloween, but did you know Frozen Fan Fest is also celebrated this month? Let's explore the offerings!

Mattel had a busy year in 1998. The same year of the Bluebird acquisition, the toy giant bought the American Girl line of dolls from textbook-author-turned-entrepreneur Pleasant Rowland, who started ...

Find the perfect gift for your preschooler with this expert guide to the best toys for 4-year-olds, including just-launched ...

It's official! American Girl just dropped their holiday collection, and it's really good - like fantastically good. After ...