What if Microsoft organically found their way into matching one of the most successful marketing campaigns of all time?

Microsoft held its Xbox Developer Direct which showcased four pretty promising-looking games coming out throughout the year ...

Thankfully, GameStop is hosting a limited-time buy one, get one 50% off sale on select gaming accessories for Pro members, ...

TB hard drives are now compatible with the Xbox Series X - but it's going to be content creators who benefit the most.

Xbox has teamed up with Fanta and is giving away controllers themed after six of the soft drink's flavors along with two ...

Best Buy has crept in with a Microsoft-beating rate ... and faster on Xbox Series S than you'll be used to on the Xbox One X or PS4 Pro. Just remember, it won't be able to match the more expensive ...

The best Xbox Series X games you can buy today Why you can trust Tom's Guide ... and you'll be treated to one of the best looking games in console history. Night City is a simply stunning space ...

Save £14 - Amazon has one of the few remaining Xbox Series X bundles on the shelves this week ... dollars right off the bat - you don't need to buy specific 'next-gen' versions of a game ...

With consoles constantly pushing boundaries, it makes sense for TVs to reach new heights too. A lot of modern TVs boast ...

My favorite OLED TV deal has seen a comeback! Right now you can get the LG 48" B4 4K OLED TV for $599 at Best Buy. This is ...

Poor performance and an egregious progression belie a competent tower defense romp.

So, how well are the Xbox Series X/S and PS5 doing in the US? The answers may surprise you in more ways than one.