The original title was to be “Catch 18”, but Donadio urged Heller to change it to “22” to avoid confusion with the recently published “Mila 18”, by Leon Uris. Now, that really was genius!

So many new movies and TV shows are trotted out for viewers’ consideration and delectation every month that producers have to try really hard to come up with “catchy” titles that will give ...

From ‘Envy, inequality and fertility’ to ‘Market size, trade and productivity’, using catchy three-part phrases in the titles of research papers can boost their citations, suggests a study ...

Catchy blog titles inspire massive social sharing and clicks. Check out these attention-grabbing winning titles.

In fact, some older buffs observe, the 2016 titles we happily cited are in fact relatively mild, when compared to older examples, especially during the “bolden age” of “bomba” flicks in ...

Coles battles controversy over catchy jingle – but here are 10 great Australian examples that prove the jingle isn’t dead ...