General Motors has long portrayed itself as a company of brands. It’s one where buyers start with an entry-level Chevrolet and work their way up through Cadillac. And for many longtime ...

and anything else that can be marked with your brand's logo. Your brand identity efforts are what your audience associates with your brand. Sending out an email campaign, posting on your business's ...

Research indicates a Western diet hinders gut microbiome recovery post-antibiotics, increasing infection susceptibility. Conversely, a plant-based diet promotes rapid restoration of a healthy ...

So let's use that as an introduction to the idea of brand elasticity. If you could use a quick reminder, however, price elasticity is, according to Harvard Business Review Contributing Editor Amy ...

Outback Steakhouse wants to fix its value perception. Executives said the chain has lost share to steakhouse competitors on value, which includes pricing and food quality. Applebee’s is also ...

Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so ...

Your logo is not just a cute picture; it’s the face of your brand in a hugely competitive market! It makes someone walking along the street stop and look at your shop, thinking, “Wow, I have to check ...

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