Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

We’re not quite there yet, but it sure feels imminent.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

You can’t make this stuff up. Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once again.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.