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Dell unveils Apple-like rebrand in bid to make PCs cool again
PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Dell Says Goodbye To XPS And Inspiron: Here’s What The Laptops Will Be Called From Now
Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding ...
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive To One Company'
Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.
In a controversial move, Dell rebrands its entire fleet of laptop PCs
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...
'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales
Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...
Dell 'dumps' branding across laptop lineup; goes the 'Apple way'
Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...
Best Buy slashes up to $475 off laptops — 13 deals I recommend buying now
For example, right now you can get the Alienware m16 R2 for $1,699 at Best Buy. This gaming laptop is decked out with some ...
Trump tariffs could raise laptop, tablet prices by 46%, cut sales by 68%
While technology sales are expected to reach record highs in 2025, threats of tariffs by President-Elect Donald J. Trump ...