This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it might be the right call.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops. The Dell Premium systems, formerly XPS, look completely unchanged from last year. (I've heard that we likely won't see any big changes for that lineup until next year.)

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

The chips set up AMD to further compete with rivals Intel ( INTC) and Qualcomm ( QCOM) in the still nascent AI PC space and Intel on the desktop and mobile gaming fronts, two important markets for the semiconductor firm.