PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“However, we also found that A. porcatus and (the eastern Cuba green anole) are geographically isolated, genetically ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Scientists at the University of California, Berkeley have developed a technology that can directly stimulate individual ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Read More: Your Eye Color, Explained To achieve the results of this study ... and more research and fine-tuning will be ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...