Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can ...

Adobe has announced the beta availability of Firefly, its AI-powered video generation model with useful tools for creators.

For years tech companies have been showing off tools that use AI to create short video clips, but now a lot more people are ...

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups ...

Adobe has finally stepped up its AI game by introducing an AI video generator. The company has recently announced that it is ...

Benj Edwards is Ars Technica's Senior AI Reporter and founder of the site's dedicated AI beat in 2022. He's also a ...

Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative ...