The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.

Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is held by Peak XV Partners.

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,

FMCG major Hindustan Unilever Limited has acquired 90.5 percent stake in skincare startup for Rs 2,955 crore in an all cash deal, the company said while announcing its quarterly results on January 22. The deal, one of the largest in the direct to consumer (D2C) space, will close by the end of the June quarter of 2025.

Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,