Cola's beginnings, from a struggling drink containing cocaine to a global empire shaped by psychological marketing and ...

Coca-Cola has an extensive history, and while it shows how critical advertising can be for a successful company, it also proves that something as simple as a beverage can legitimately change history.

Costco announced that it will switch from Pepsi to Coca-Cola products at its food courts "this summer" at an annual shareholder meeting Thursday.

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...

Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...

In 1942, the Nazi apparatchik Otto Dietrich sniffed, “America never contributed anything to world civilization but chewing ...

Unfortunately, the most interesting fact about Buffett's Coca-Cola holding is arguably the inaction over the last 31 years.

Interestingly, history shows Coca-Cola has been anything but neutral in its target marketing. Multiple studies document how the beverage giant has specifically targeted minority communities ...

Much of this fluid was produced by one Atlanta-based company, and Coca-Cola: The History of an American Icon offers a panegyric to the Real Thing. The history of Coke is the history of its ...

After years of receiving backlash for progressive messaging, heads of companies from Facebook to Boeing may be ready to go in ...