Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

American travelers ventured overseas in larger numbers than international travelers who came to the U.S. last year.

While domestic tourism and outbound travel are thriving, inbound tourism in India remains a glaring weak link.

Deputy Prime Minister and Finance Minister Pichai Chunhavajira reportedly announced the new initiative on Jan. 8 at a seminar organized by the Marketing Association of Thailand, according to ...

Of the people who moved to or from the state, more than 65% were inbound. And of the six reasons for moving — retirement, health, family, lifestyle, job and cost — 34.6% of people moving into ...

Shinsegae Duty Free has entered into a trilateral partnership with the Korea Tourism Organization (KTO) and Shinsegae Department Store to launch a marketing campaign focused on boosting K-content ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

It forecasts that the consumer willingness to travel is "at an unprecedented high, with both inbound and outbound tourism flourishing and showing a growth trend." During the upcoming Spring ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...